When developing Hearken one of the questions I ask people the most is what do you prefer option A or option B. It’s a simple question but one that is loaded with the possibility of continuous improvement so for that reason today at Hearken we’re introducing the option for users (or admin only – user configurable) to post comparative questions
With comparative questions, you can upload two images (for example two screenshots), and then on the voting page the user is presented with both screenshots in a before and after widget and the option of voting either A or B.
You can then find out quickly if users prefer your changes or not. It can also be used for a wide range of reasons but for example colour pallet changes, or new logos.
Hearken comparative questions are available for users on all plans, including our free plan so you can get started right now.